Family History#2. Great Depression. Move To LA. Frank. Radio Row. Radio City. Sunset and Vine. KNX. CBS. Tom Breneman. NBC Building. Jane Harker. Warner Brothers.

Frank LaRocca, brother of Diana’s grandfather and defacto father Ned, was a violinist and music director in Decatur, Illinois.

Decatur Daily Review Aug. 23, 1925
Part of an ad for the historic Avon theater in Decatur, Ill, where Frank LaRocca worked in the 1920s.

Phone directories list a Frank LaRocca and wife Rose in Los Angeles, 1930. The couple resided at 2303 Gatewood.

  1934

Ned, his wife Virginia LaRocca and their 9 year old daughter Donna, joined Frank and Rose in Los Angeles. The family moved into a house located at 2234 Shoredale Ave., about two blocks away from Frank and Rose on Gatewood.

Ned and Virginia’s performed their vaudeville acts in the Los Angeles area many times in the teens and 20s. So they had familiarity with the area.

(Per LA phone directories seen in the LAPL and voter registration ancestry.com)

This neighborhood is very close to Elysian Park, the LA River and Riverside Drive. This was well before “the 5” freeway was built.

 Brothers Frank and Ned are listed as “music teachers” in the LA phone directory in the mid1930s. 

1937: Frank is admitted to Methodist Hospital with peritonitis/perforated duodena. After one week in the hospital, Frank dies, having contracted pneumonia two day previous.

He is buried in his home town of Peoria, Illinois.

Frank’s find-a-grave page includes an obituary. It states that brother Ned LaRocca lives in LA and is a harpist in a Hollywood radio orchestra.

  In the late 1930s, A “Radio Row,” was forming along the section of Vine Street between Hollywood Blvd. and Sunset Blvd.

This sensational streamline moderne building was the new home of NBC radio and opened in 1938. Architect was John C. Austin. Austin was also architect of the Griffith Park Observatory along with Frederick M. Ashley.

The National Broadcasting Company originally used the phrase Radio City to describe their studios at Rockefeller Center in New York City.  When NBC opened their new Hollywood studios at Sunset and Vine in 1938, they placed the words  Radio City prominently on the front of their new building.  However, the area between Hollywood Boulevard and Sunset Boulevard on Vine Street became known as Radio City for tourists and locals alike who visited the many radio studios and radio themed cocktail lounges and businesses in the area.

radiocityhollywood.com

Veteran performing artist Ned LaRocca found a steady paycheck at both NBC and CBS as I discovered from this document found on ancestry.

Ned LaRocca is employed by NBC and CBS radio in Radio City Hollywood, as seen on this “Old Man’s Draft card” WW2 There are many documents showing Ned with this address

The website radiocityhollywood.com describes much better than I could, what must have been a fascinating “scene”overflowing with human activity, all the types of people who had a need or desire or both, to be there. The radio broadcast industry in Los Angeles, and the world I imagine, was at the highest point it ever would be the in late 30s-1940s. This era was rather short lived. Television would soon replace radio as the mass medium of choice. (1950s)

Radio Room cocktail lounge on Radio Row in Radio City Hollywood 1940s. Bowling alley and coffee shop next door.

The National Broadcasting Company, after moving from New York to San Francisco, opened its’ new Moderne studios at the intersection of Sunset and Vine in Hollywood, California.

A block away, the Columbia Broadcasting System opened it’s new modern studios at Columbia Square.  Across the street, on December 26, Earl Carroll opened his premier nightclub and restaurant, with the glamorous neon sign proclaiming, “Through these portals pass the most beautiful girls in the world.”

The Hollywood Palladium opened two years later between NBC and CBS, with the Tommy Dorsey Orchestra, featuring band singer Frank Sinatra. Across Vine Street, on the northwest corner of Sunset and Vine, sat Music City and Capitol Records, operated by bothers Glenn and Clyde Wallich.

radiocityhollywood.com


Architect is Swiss-born William Lescase. CBS Columbia Square is the name. The legendary Brittingham’s Restaurant existed in Columbia Square.

CBS radio aka “Columbia Square” opens just down the street from NBC. Also opened in 1938.

It’s the new home to KNX Radio, where Ned LaRocca performed.

(see below)

By the late 1930’s,  Hollywood California was famous around the world as the movie capitol.  It was also home to all the major radio studios  that broadcast coast to coast some of the great personalities of the day, including Bing Crosby, Jack Benny, Amos and Andy  and Bob Hope.  The area around Sunset Boulevard and Vine Street was coming of age. There was still room to build and the  entertainment industry did just that.

radiocityhollywood.com

Film-noirish look at Sunset & Vine. NBC on the right. 1940s. Capitol Records on the left, before the iconic new location was built at 1750 Vine St. by Welton Becket and Assoc. (Opened in 1956) found this on the internet.

Description on back of postcard.
Old postcard when these spectacular buildings were brand new. Ned LaRocca worked at both.

The American Broadcasting Corporation set up shop a few doors north on Vine Street.  Up the street was the Radio Room, Club Morocco, Mike Lyman’s and the famous Tom Breneman’s Breakfast in Hollywood restaurant. Even further up Vine, just before Hollywood Boulevard, Clara Bow operated her restaurant, the It Cafe.  Across the street,  south of the Boulevard, was the world famous Vine Street Brown Derby, more restaurants and bars, and at Selma Avenue, the RCA building. Further south, at the end of the block, at the intersection of Vine Street and Sunset Boulevard stood the radio flagship studio, NBC Radio City.

It was a glorious year, 1938, for Hollywood and for radio. And, while NBC called their new studios Radio City, the entire area became famous across America and around the world.

Radio City Hollywood website.
Tom Breneman’s Hollywood Restaurant.

1940s. Tom Breneman broadcast his popular show “Breakfast In Hollywood” from his restaurant on Vine off Sunset Blvd. I’ve listened to a few saved radio broadcasts and Breneman asks “where are you from?” It seems like his audience is combination of locals and tourists.

1948 Taken from NBC No more Tom Brenamen! Sadly he died suddenly in 1947. KECA TV moved in. Television explosion into American homes would happen soon but not quite yet in 1948.

Ned LaRocca continued to work at NBC and CBS throughout the 1940s and made an important contact with Leith Stevens, conductor and composer.

Studio 1 CBS Close up of harpist in the Wilbur Hatch Orchestra 1940-41 Photo by “Dick” Whittington Studio Could the harpist be Ned LaRocca?

Down..

San Fernando Valley Times July 1938 Jane seen at left.


Salt Lake City Tribune July 19, 1945. Paige Young’s 2nd cousin. Name would eventually get shortened to Jane Harker.

The information about Jane Harker that you see on websites like imdb is incorrect. I’m attempting to correct it.

I have a lot of material collected about Jane Harker if anyone would like to collaborate on this project contact me.

From a Scandinavian ? (sorry I don’t know) Hollywood stars and starlets were promoted overseas through these type of magazines.

.

Daily Calumet, Chicago. May 18, 1946.

.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: